Knowing

The Art of Knowing Your Market: How Product Managers Identify Customer Needs Introduction As a product manager, one of the most crucial tasks is to understand the needs and wants of your target market. Without this knowledge, it will be nearly impossible to create a successful product that meets the demands of your customers. In this article, we will dive into the art of market research and explore various strategies that product managers employ to identify customer needs. Why is Knowing Your Market Important? Before we delve into the methods that product managers use to identify customer needs, it’s essential…