Drives

Unlocking Innovation: How Product Management Drives New Product Development Introduction In today’s rapidly evolving business landscape, innovation is the key to success. Companies that can consistently develop and bring new products to market gain a significant competitive advantage. But what drives this innovation? In many cases, it is the strategic role of product management. Product managers not only play a crucial role in identifying customer needs and defining product requirements but also drive the entire new product development process. In this article, we will delve deeper into how product management unlocks innovation and facilitates the creation of groundbreaking products. The…